top of page

Be Frenchy: Crafting French Elegance in Australia

Calling all fashion enthusiasts and lovers of all things chic. Today, we have a delightful story to share with you about Be Frenchy, a jewellery brand that captures the timeless elegance of French fashion right here in Australia.

Let's dive into the fashion world and follow the journey of Roxane Cluzel, the creative mind behind Be Frenchy.

A French Connection

At Be Frenchy, the inspiration for its jewellery is deeply rooted in the iconic French fashion look. The founder, Roxane Cluzel, brings a piece of her French heritage to her jewellery creations. It's a touch of Parisian style, a hint of elegance, and a dash of French charm, all blended into exquisite pieces that can be worn with pride.

The Art of Craftsmanship

At Be Frenchy, the team takes great pride in its craftsmanship. Approximately 80% of the jewellery is meticulously handmade with love and care. The remaining pieces are thoughtfully selected and imported directly from France to ensure the highest quality.

Devotion to the Craft

For Roxane, Be Frenchy isn't just a side project; it's a full-time commitment. She has been dedicating herself to the business for the past 2 to 3 months, and as the brand continues to flourish, her daily tasks include updating the website and managing lively social media platforms.

Challenges faced as a Small Business

Like any small business, Be Frenchy has had its share of challenges. Its biggest hurdle? Introducing and selling the French style in the vibrant and diverse fashion landscape of Australia. Yet, the team embraces this challenge as an opportunity to bring a unique touch to customers' lives.

Dreams on the Horizon

What's in the future for Be Frenchy? The ultimate dream is to open a physical shop where all customers can be welcomed in a beautiful setting, enhancing the personal touch that sets the brand apart.

A Glimpse into the Collection

At Be Frenchy Jewellery, the primary product is high-quality, handcrafted jewellery that embodies the essence of French elegance. The collection includes a wide array of necklaces, bracelets, earrings, and rings, all meticulously designed in a French style.

The team is excited to introduce a secondary line of products to complement the jewellery collection. These items will include accessories such as wallets and dresses, carefully curated to enhance and complete the French-inspired look.

Market Excitement

Be Frenchy is thrilled to be a part of Locally Adorned. It's a fantastic opportunity for the brand to meet new faces, engage with potential customers, and share the passion for jewellery with those who are yet to discover the allure of Be Frenchy.

Whether you're a seasoned admirer of French fashion or new to this delightful world, Be Frenchy has something special just for you. You can find them this Saturday 11 November at the Locally Adorned Market from 10am – 4pm!

Or you can head to their Instagram to keep up to date on all their new pieces:

Instagram : Be_frenchy_jewellery


14 views0 comments


bottom of page